Why is SEO important?
SEO drives real business results for brands, businesses and organizations of all sizes. This is because the act of searching, or the search user interface (be it a typed, voiced or image query format) has become second nature for internet users worldwide, as the primary way to access the information sought
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How does SEO work?
If you found this page via Google, you likely searched for something along the lines of [what is seo?] This guide is published on Search Engine Land, an authoritative website with expertise and experience in SEO topics (we’ve been covering all SEO changes, big and small, since 2006). Originally published in 2010, this What is SEO page has earned hundreds of thousands of links. Put simply, these factors (and others) have helped this guide earn a good reputation with search engines, which has helped it rank in a top 1-3 organic search position in most search engines, for a number of years. It has accumulated signals that demonstrate it is authoritative and trustworthy – and therefore deserves to rank when someone searches for SEO. But let’s look at SEO more broadly. As a whole, SEO really works through a combination of: People: The person or team responsible for doing or ensuring that the strategic, tactical and operational SEO work is completed. Processes: The actions taken to make the work more efficient. Technology: The platforms and tools used. Activities: The end product, or output.
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SEO specialties
Search engine optimization also has a few subgenres. Each of these specialty areas is different from “regular SEO” in its own way, generally requiring additional tactics and presenting different challenges.
How SEO evolves
SEO constantly evolves in a number of ways, perhaps most importantly because it is a service and a practice employed at the coalface of how humans interact with information on the web.
SEO as a service
It is no wonder, then, that SEO is also a well-established professional service, considering the ubiquity of search engines and search as an activity, combined with mobile phones’ capabilities and the ever-changing economic climate.
Do SEO the Right Way and Reap the Benefits
Now that you know the advantages of search engine optimization, you likely want to reap those benefits for your business. But SEO is complex, and it’s not always clear where to start. Google’s standards for content are also rising, so creating quality content can take time and effort. So, consider a trial of a platform like Semrush. Our tools can help you identify what to fix on your website and what topics to start writing about.
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